14.03.26 · SearchIntelligence.com.au
Strong Australia: Sitemap
Site architecture, page inventory, and the three user journeys the Strong Australia website is built to serve — drawn from crawl data and audience signal analysis.
A complete inventory of the Strong Australia website — how it's structured, what lives where, and how visitors move through it.
Each journey represents a distinct Strong Australia visitor — their search intent, the pages they move through, and what a successful outcome looks like for them.
Pays $25 annual membership. Feels part of a national conversation on strength and ageing.
Submits family's story. Becomes an advocate — shares the site with their GP and social networks.
Makes a one-off donation ($10–$500) in support of National Strength Day and ongoing operations.
Joins at $100 sponsorship or contacts to explore a formal partnership with their clinic.
SEO opportunity: Articles targeting "preventing frailty", "strength training for older Australians" and "how to stay strong as you age" directly intercept this journey at Step 2. Deeper category content in Physical Strength and Preventive Health will capture long-tail variants.
Current gap: The founder story article sits inside /articles with no clear path from the About page. A direct link from About → Founder Story closes the emotional arc for this audience at the most important moment in their journey.
Current gap: There is no dedicated "For health professionals" page or patient resource hub. A practitioner landing page with shareable resources would dramatically improve this conversion path and position Strong Australia as a go-to referral source for allied health.
Each feature has a job. Here's what each part of the site does, what's live now, what's coming next, and what it means for Strong Australia's growth.
The article library — where Strong Australia publishes research-backed perspectives on health, strength, and wellbeing. This is the primary reason people find the site through Google.
Where community members share personal stories of strength. This is what separates Strong Australia from a health information site — it's a living, growing movement of real people.
How Strong Australia builds a committed, dues-paying community — and generates sustainable income. Members, one-off donors, and sponsors each have a clear pathway on the site.
A digital announcements board where the Strong Australia team can post news, events, and community updates — without needing a developer each time.
The website launches in phases — starting with core membership and content, then adding community tools, and finally full story archive and voting infrastructure.
Coming · Phase 2
A digital announcements board where the Strong Australia team can post news, events, and community updates — without needing a developer each time.
Title & description (with formatted text)
Date posted & category (e.g. Events, Announcements, Strength Day)
Optional image or downloadable file attachment
Each notice gets its own page (shareable link)
National Strength Day announcement — date, how to get involved, and how to register your story.
Once live, the board can publish news and event announcements directly — no waiting for a developer. It keeps the community informed between campaigns and gives National Strength Day a permanent home on the site.
Wireframe · In progress
Stay up to date with news, events and announcements from the Strong Australia community.
Join communities across Australia celebrating strength in all its forms. Find out how to get involved in your local area.
Our latest evidence-based article explores how regular strength training reduces fall risk in older Australians by up to 40%.